fitt magazine
YOYO changes face and aims at passion

2019 is a year of great changes for the iconic red hose by FITT: after the direct e-shop, it’s now time for the new passion and daily life campaign. The For Green Lovers campaign has a fresh, captivating and fast-paced image. The lively and deep expression of the woman in the foreground immediately takes the […]

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Novelties from FITT for its store at JDC

From 2 – 4 April, FITT will be taking part in Journées des Collection, the event not to be missed in France, where major retail buyers and the main players in the garden market get together to discover the latest novelties and trends in the industry. FITT will be presenting various product and layout solutions […]

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1969-2019: Flowing Forward

1969-2019: 50 years of growth and innovation A very special year has begun: in 2019, we are celebrating our first 50 years of business. It is an important anniversary that should be celebrated. We ought to be proud and aware of what we have done so far, and we should feel free to look towards what […]

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FITT inaugurates 2019 with yoyo’s direct e-shop

FITT, a group specialised in the creation of complete systems in thermoplastic material for the passage of fluids, is inaugurating 2019 – the year of its 50th anniversary – by launching YOYO’s direct e-shop (https://yoyo.fitt.com/). It has been designedin collaboration with Alkemy, a company specialised in the innovation of large and medium-sized companies’ business models, and quoted on […]

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Another milestone in the history of FITT Marine

On the 5th and 6th of February FITT took part in a meeting organised by Accastillage Diffusion, the market leader in France for the distribution of equipment for boats and yachts. The meeting hosted a selection of the company’s partners and the sales network for two-days of debate, analysis and sales networking in Arles. This was the first time […]

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FITT Marine’s Journey Continues

On 29th and 30th January, FITT took part in the Equip’ Boat Show, an event organised by USHIP for its sales network, which was held at Cité de la Voile Èric Tabarly. For USHIP, the French distributor of products for boats in Europe and overseas, more than 80 representatives from its sales outlets were present, as well as just as […]

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European tour for FITT

While waiting for spring and the arrival of the gardening season, for FITT, January was the perfect time to develop its relationships with garden centres in Germany, Italy and the United Kingdom. These represent strategic sales channels for YOYO’s Bag and Club versions. As a member of VDG, AICG and GCA, associations that unite German, Italian and English garden centres respectively, FITT took part […]

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10 millions from MISE for an innovative research and development project

We have obtained a 10 million funding from the Ministry for Economic Development for the research and development project for a new generation of “full Made in Italy” products, within the scope of the tender “Large Projects – Rotational Fund for the Support of Company Investments and Research – sustainable industrial project”. Alessandro Mezzalira, CEO […]

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A Good First Response at METSTRADE!

METSTRADE, the international nautical components event dedicated to industry professionals and marking FITT’s official debut in this sphere, has recently come to a close. The protagonist of the event was FITT Marine, the set of customised solutions for the management of all fluids on boats. FITT Marine’s show pieces were the odourless range of hoses designed […]

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