As part of its strategy for brand development and consolidation and to implement the group’s vision for the creation of a new monolithic brand, FITT is stepping up its offensive on the DIY , construction and swimming pools market in France. The result of this effort is a structured plan for brand transition and for the full […]

From 19 to 21 June, FITT will be participating at Salon du Végétal, international trade exhibition for flower and plant, garden and landscape professionals that will be held at the Parc des Expositions de la Beaujoire in Nantes. The exhibition summon exhibitors, buyers and guests coming from more than 30 countries operating in the manufacturing, distribution, gardening and […]

From 20 to 23 March, the Ukrainian city Kiev will host the Interbuild B2B trade fair, an important event dedicated to the building sector specialising in outdoor applications. FITT will feature with the FITT Rain gutter system, distributed by Mizol, a brand belonging to the Euroizol Group, leader in the PVC gutter sector. The collaboration between FITT and the Ukrainian distributors’ group started […]

From 13 to 15 March, the GEDIMAT trade fair was held in Lyon. The event was organised for the many partners of the distributor and do-it-yourself shops customers of GEDIMAT. Inside its stand, FITT France presented several products and accessories for watering and irrigation. The innovative YOYO system for watering and washing was chosen by GEDIMAT for its partners thanks to […]

Yesterday evening, 15 March, a FITT team represented the company at the awards ceremony of the Elected 2018 Product of the Year prize held at the Alcatraz club in Milan. The YOYO extensible system emerged the winner in the Gardening category, obtaining the highest score for innovation and satisfaction. The score was based on a market survey conducted by IRi that involved 12,000 people representing the […]

Today, 13 March, saw the conclusion of the Master Project Winter Session, an initiative uniting FITT and students of the Italian School of Design (Scuola Italiana Design) in Padua. Over an intense three-month period, the students were put to the test as they developed new scenarios, product concepts and accessories dedicated to the garden sector. The main highlight was YOYO, the extensible […]

FITT chooses Canale 5 and one of the most authoritative TV programmes to introduce the general public to FITT YOYO, its flagship product in the gardening sector. Starting from this forthcoming Sunday and for the next four episodes, the infomercial created by Publitalia for FITT YOYO will be broadcast during the programme Melaverde. The testimonials will be the skilled presenter of the programme, Ellen […]

On 9th and 10th March, the builders’ merchant BigMat organised BigMarket, an event reserved for the BigMat points of sale network and partner suppliers, in the enchanting Fortezza da Basso trade fair facility in Florence. The participants were presented with a broad overview on systems and products for home building and restructuring. Moreover, the event offered them the opportunity to strengthen their business […]

FITT’s extendable red hose system for watering and washing has been Voted Product of the year in the Gardening Category. Organised by the Marketing & Innovation company Italia s.r.l., this award honours innovation and is entirely based on consumer votes. After having been found eligible to participate by a panel of representatives formed of representatives from professional associations, distribution, communication […]