FITT’s extendable red hose system for watering and washing has been Voted Product of the year in the Gardening Category. Organised by the Marketing & Innovation company Italia s.r.l., this award honours innovation and is entirely based on consumer votes.
After having been found eligible to participate by a panel of representatives formed of representatives from professional associations, distribution, communication and marketing experts as well as institutional representatives and journalists, YOYO was picked out by thousands of consumers during a survey carried out by IRI which assessed both innovative content and customer satisfaction. Consumers of varying ages were questioned as part of the survey which was based on a demographically representative sample of the Italian population.
Another massive achievement for FITT. The award will be officially given during a formal ceremony at the Alcatraz of Milan on March.
*Ricerca di mercato PdA© su una pre-selezione di prodotti innovativi venduti in Italia, condotta da IRI su 12.000 consumatori con più di 15 anni, svoltasi a gennaio 2018. www.prodottodellanno.it cat. Giardinaggio.