fitt magazine
07 March 2018

YOYO has been Voted Product of the Year 2018!

FITT’s extendable red hose system for watering and washing has been Voted Product of the year in the Gardening Category. Organised by the Marketing & Innovation company Italia s.r.l., this award honours innovation and is entirely based on consumer votes.

After having been found eligible to participate by a panel of representatives formed of representatives from professional associations, distribution, communication and marketing experts as well as institutional representatives and journalists, YOYO was picked out by thousands of consumers during a survey carried out by IRI which assessed both innovative content and customer satisfaction. Consumers of varying ages were questioned as part of the survey which was based on a demographically representative sample of the Italian population.

Another massive achievement for FITT. The award will be officially given during a formal ceremony at the Alcatraz of Milan on March.

*Ricerca di mercato PdA© su una pre-selezione di prodotti innovativi venduti in Italia, condotta da IRI su 12.000 consumatori con più di 15 anni, svoltasi a gennaio 2018. cat. Giardinaggio.

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