Yesterday evening, 15 March, a FITT team represented the company at the awards ceremony of the Elected 2018 Product of the Year prize held at the Alcatraz club in Milan.
The YOYO extensible system emerged the winner in the Gardening category, obtaining the highest score for innovation and satisfaction. The score was based on a market survey conducted by IRi that involved 12,000 people representing the Italian population.
The survey highlighted several characteristics, expectations and needs linked to consumer products and services. Consumers expect innovative products to offer quality at a reasonable price, besides a real and tangible “made in Italy” innovation that simplifies the user’s life.
The evening, presented by Debora Villa, was immensely fulfilling for YOYO as FITT climbed the winners’ podium alongside other leading brands, such as Samsung, Procter&Gamble, Lindt and many more.