fitt magazine
30 October 2017

Widespread acclaim for FITT at the Piscina & Wellness trade fair with its innovative FITT B-ACTIVE product

From 17th to 20th October Barcelona hosted the Piscina & Wellness trade fair, in which FITT S.p.A. – the Italian company with over 20 years of experience in the swimming pool sector – participated together with its Spanish partner, FLUIDRA.

In line with the rising demand coming from the Spanish market, this year’s edition of the trade fair confirmed the sector’s excellent growth prospects, with 341 exhibitors from 12 different countries occupying a 14,000 m2 exhibition area. Participating in the trade fair in partnership with FLUIDRA allowed the Italian company to showcase, in an exclusive preview, a revolutionary product for the swimming pool hose market, FITT B-ACTIVE, which was widely acclaimed by both the sales force and customers of the partner over the four days of the event.

FITT B-ACTIVE – the innovative spiral flexible hose for in-ground swimming pools – attracted the attention of swimming pool dealers, installers and owners, especially due to its flexibility and resistance to chlorine and crushing, thus confirming the high quality standard of its constituent raw materials, which guarantee dual protection against mechanical stress and acidic environments. Among the characteristics of FITT B-Active that were highly appreciated by installers and distributors are its reduced radius of curvature and the 10-year warranty.

“The opportunity that Fluida offered us to participate in the trade fair with a corner inside their stand dedicated to FITT B-ACTIVE enabled us to optimally express the synergy between our two companies”, commented Alessandro Mezzalira, the CEO of the Italian company, “besides receiving positive feedback for the launching of our innovative hose, we finalised important collaborations with the various distribution branches and also planned training-commercial activities, which are due to start in the forthcoming months”.

The success obtained during the trade fair and the collaboration with one of the major players in the European swimming pool sector, such as FLUIDRA, are a turning point for the market, which can now benefit from the combined experience and know-how of the two companies.

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