fitt magazine
26 April 2021

FITT Force doubles up by winning once again the iF DESIGN AWARD 2021

FITT Force, this time in the compact nozzle version, successfully manages to win for the second year in a row the iF DESIGN AWARD, one of the most worldwide renowned awards in the field of design.

FITT Force, the light, compact and resistant hose for intensive use, won the Product discipline in the Garden category. Every year, iF International Forum Design GmbH, the world’s oldest independent design body based in Hannover, organizes the iF DESIGN AWARD.

FITT Force was selected as the winner by a jury of 98 independent experts from around the world thanks to its functionality, differentiation from similar products on the market, and positive impact on sustainability. The competition was fierce: nearly 10,000 applications were submitted from 52 countries, all hoping to receive the seal of approval.

FITT Force was also the winner of the iF DESIGN AWARD 2020 last year, in its multi-jet spray gun version.

FITT Force is manufactured following the eco-design principles and meets the main sustainability requirements for material, production process, packaging and end of life.

It is in fact produced with an innovative thermoplastic rubber material (TPV), which allows to use 50% less raw material than traditional PVC hoses, has a volume 70% lower than the garden hoses on the market and is PVC free.
It’s durable: TPV is a high-performance elastomer that makes the hose flexible, durable and long-lasting; and it comes with a 30-year guarantee.
It’s repairable: the fittings can be removed easily, so that any cuts and punctures in the hose can be repaired, therefore extending its useful life. Moreover, at the end of their life cycles, both the fittings and the hose can be disposed of in the correct way, promoting correct recycling and recovery of raw materials.
It also comes in a very compact packaging made of recyclable cardboard, which also offers very good advantages at logistic level: it takes up 50% less space in the warehouse, on the shelf and inside the transport vehicles.

With the award won this year, the design seal now applies to the entire FITT Force range. The nozzle has been developed in collaboration with Centro Stile MOMODESIGN and brings the refined look of the product to a new level. Its super compact and ergonomic shape has been conceived to adapt to the fittings, making the product practical and easy to handle. The continuous jet and high-water flow cone can be adjusted for any needs. The soft rubber coating and non-slip texture offer maximum comfort even with wet hands.

What most people think of as a simple garden hose, hides technology, research, innovation and design. This second iF DESIGN AWARD confirms it.

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