«The task that we are called fulfil is
to contribute to make this world a better place,
for us and for future generations.»
Alessandro Mezzalira – CEO
For FITT, safeguarding the planet means reducing its environmental impact and fully offsetting CO2 emissions – a priority in line with its Vision. The FITT’s strategy towards carbon neutrality is based on four actions: measure, know, reduce and offset.
FITT Force is a lightweight, compact and extremely durable garden hose for intensive use in large vegetable and ornamental gardens, capable of withstanding abrasive surfaces with high risk of punctures.
FITT Force is now also the world’s first carbon neutral watering product.
What does it mean to be carbon neutral?
It means removing from the atmosphere the same amount of CO2 that is produced during the whole life cycle of the product, in order to achieve the zero emission objective.
Scientific mapping of the impact of FITT Force
FITT Force has undergone a Life Cycle Assessment (LCA), the empirical tool that measures impact throughout the entire life cycle of a product, from the extraction of the raw materials to disposal.
Each FITT Force carbon neutral offsets 8 kg of CO2 and brings 10 litres of drinking water to Madagascar.
FITT has chosen to offset all CO2 emissions (2,541 tonnes) generated by the life cycle of the entire FITT Force range by purchasing Gold Standard certified carbon credits generated by the Water is Life project.
The mission of Water is Life is to take safe, clean and drinking water to families living in the village of Betsingilo, one of the poorest areas in the whole of Madagascar.
Even today, in some areas of Madagascar 80% of the population has no direct access to drinking water and is forced to make long daily journeys to reach water sources in semi-desert areas.
FITT designs and manufactures pipes and hoses for transporting fluids, the main one being water.
It therefore chose to support the Water is Life project, in order to ensure access to such a vital resource also in areas where it is not easily available.