fitt magazine
05 April 2017

YOYO as seen on TV. Advertisement in France and Italy

FITT is launching the first TV advert to present YOYO, the new ready-to-use system for watering and washing that combines the benefits of its extendible hose, connections and gun, where the design of its accessories offer the same strengths as the hose: lightweight, compact and easy to handle.
“With YOYO, watering now feels so natural that you’ll fall in love with it”: this is the crux of the message, which reveals YOYO’s igneous approach in revolutionising the world of gardening and, in general, all outdoor activities in green spaces, making them fun, easy and enjoyable.
The ad is filmed in Tenerife with the Filmgood production company and the creative strategy of the Van Gogh agency, bringing YOYO to consumers’ homes with its innovative spirit. It illustrates YOYO’s endless possibilities with a funny approach to show what it really is: much more than a hose… it’s “amiably ingenious”, as said by the campaign’s payoff.
Launched to coincide with the product’s maximum seasonality period, the advert will be scheduled with two different flight lengths: a 15-second version and a 30-second version. The Italian version will be aired for 5 weeks from 9 April on Mediaset, Rai, La7 and the Discovery Media network, while in France it will be broadcast on major national networks (France 2, France 3, France 5) and a range of channels selected by performance index and affinity to the target.
“The advert for the new YOYO system – says Alessandro Mezzalira, CEO of FITT – will go live in Italy and France, alongside product placement activities designed to effectively demonstrate the product to targets and show it being used in vertical programmes. This is a considerable investment, but one which we take on with the confidence that YOYO will be a hugely fulfilling product for FITT”.

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