“Simply Garden”: FITT launches the new video campaign for FITT Kiuma

FITT is back with “Simply Garden“, the new campaign dedicated to FITT Kiuma, the garden hose designed for those who want to enjoy greenery with simplicity, lightness, and a touch of healthy competition.

Once again this year, FITT has entrusted the production team behind the 2024 “Take care of tomorrow” campaign.
This time, however, the tone takes a completely different turn: ironic, light-hearted, and surprising.

The video tells the absurd story of a duel between two cowboys in the Wild West — not with guns, but… with garden hoses!
The epic scene is revealed in the finale: everything happens in the imagination of two neighbors, each watering their garden, where everyday life turns into a silent but lively rivalry.

FITT Kiuma, the star of the campaign, represents the new frontier of gardening: a hose tough as rock, light as the breeze, and flowing like a river.
Designed to be ultra-flexible, abrasion-resistant, and 25% lighter than a traditional hose, FITT Kiuma is the perfect ally to turn every garden into a place of care, passion, and even a little friendly competition.

Find out all the details on the dedicated page: https://shop-uk.fitt.com/simply-garden/

Torna a FITT magazine

may interest you

03 March 2025

FITT joins Make It Zero, a decisive step towards decarbonizing the DIY sector

The Garden Division of FITT announces its entry into Make It Zero, a global initiative launched by EDRA/GHIN to tackle greenhouse gas emissions in the DIY sector. With a particular focus on Scope 3 emissions, Make It Zero aims to mobilize the global value chain to collaborate and expand decarbonization efforts. Shared goals and commitment […]

20 June 2024

Gafa 2024: FITT and Claber together for sustainability

Shared objectives, values and space for FITT and Claber at Gafa 2024. Following the acquisition of Claber by the FITT Group at the beginning of 2023, the two companies have strengthened their synergy in terms of values, while keeping the identity of the two brands clear and separate. Sharing the principles of innovation and social […]

15 May 2024

Take care of tomorrow: FITT’s new campaign for end users

FITT launches its new “Take care of tomorrow” campaign, an opportunity to establish a dialogue with end users and share with them the core values of its business: innovation, sustainability, reliability and focus on the future. A key element of the campaign is the emotional video, the first of its kind for FITT, which conveys […]

21 June 2023

Gafa 2023: from innovation to transparency

Gafa 2023 has come to an end. The event saw FITT consolidate its responsibility journey, announced to the public during the 2019 edition of Gafa and restated in 2022 with the launch of its sustainability strategy, The Responsible Flow. Together with innovation, which has always been the driving force behind FITT’s business, leading to the […]

23 March 2023

FITT sustainable solutions at Journées des Collections from 28th to 30th March

From 28th to 30th March, FITT will be in Marseille to take part in Journées des Collections, the trade fair where the most important buyers from the distribution and garden market will meet to discover the latest news and trends in the sector. Register on JDC, download free ticket! During the event, the FITT team […]

27 February 2023

Claber joins the FITT Group

The Vicenza-based group, leader in the development of fluid transfer solutions for domestic, professional and industrial use, and the Made-In-Italy domestic irrigation player, join forces to accelerate their growth path in the name of sustainability. Vicenza/Pordenone, 23 February 2023 – In addition to belonging to the Italian North East, synonymous with marriage of technological innovation […]