“Simply Garden”: FITT launches the new video campaign for FITT Kiuma

FITT is back with “Simply Garden“, the new campaign dedicated to FITT Kiuma, the garden hose designed for those who want to enjoy greenery with simplicity, lightness, and a touch of healthy competition.

Once again this year, FITT has entrusted the production team behind the 2024 “Take care of tomorrow” campaign.
This time, however, the tone takes a completely different turn: ironic, light-hearted, and surprising.

The video tells the absurd story of a duel between two cowboys in the Wild West — not with guns, but… with garden hoses!
The epic scene is revealed in the finale: everything happens in the imagination of two neighbors, each watering their garden, where everyday life turns into a silent but lively rivalry.

FITT Kiuma, the star of the campaign, represents the new frontier of gardening: a hose tough as rock, light as the breeze, and flowing like a river.
Designed to be ultra-flexible, abrasion-resistant, and 25% lighter than a traditional hose, FITT Kiuma is the perfect ally to turn every garden into a place of care, passion, and even a little friendly competition.

Find out all the details on the dedicated page: https://shop-uk.fitt.com/simply-garden/

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