Novelties from FITT for its store at JDC

The collaboration between FITT and The Home Depot, the U.S. “do-it-yourself” giant, began in 2020 with an ambitious goal: bringing to the United States products that stand out for innovation, quality, and sustainability. The first step was the launch of the FITT Force platform: flat, compact, and lightweight garden hoses made of TPV – an […]

FITT is back with “Simply Garden“, the new campaign dedicated to FITT Kiuma, the garden hose designed for those who want to enjoy greenery with simplicity, lightness, and a touch of healthy competition. Once again this year, FITT has entrusted the production team behind the 2024 “Take care of tomorrow” campaign. This time, however, the […]

The Garden Division of FITT announces its entry into Make It Zero, a global initiative launched by EDRA/GHIN to tackle greenhouse gas emissions in the DIY sector. With a particular focus on Scope 3 emissions, Make It Zero aims to mobilize the global value chain to collaborate and expand decarbonization efforts. Shared goals and commitment […]

Shared objectives, values and space for FITT and Claber at Gafa 2024. Following the acquisition of Claber by the FITT Group at the beginning of 2023, the two companies have strengthened their synergy in terms of values, while keeping the identity of the two brands clear and separate. Sharing the principles of innovation and social […]

FITT launches its new “Take care of tomorrow” campaign, an opportunity to establish a dialogue with end users and share with them the core values of its business: innovation, sustainability, reliability and focus on the future. A key element of the campaign is the emotional video, the first of its kind for FITT, which conveys […]

Gafa 2023 has come to an end. The event saw FITT consolidate its responsibility journey, announced to the public during the 2019 edition of Gafa and restated in 2022 with the launch of its sustainability strategy, The Responsible Flow. Together with innovation, which has always been the driving force behind FITT’s business, leading to the […]