{"id":22695,"date":"2025-09-24T09:05:05","date_gmt":"2025-09-24T07:05:05","guid":{"rendered":"https:\/\/www.fitt.com\/?p=22695"},"modified":"2025-09-25T14:13:31","modified_gmt":"2025-09-25T12:13:31","slug":"fitt-inaugure-son-nouveau-siege-a-anderson-premier-site-du-groupe-aux-etats-unis","status":"publish","type":"post","link":"https:\/\/www.fitt.com\/fr\/news\/fitt-inaugure-son-nouveau-siege-a-anderson-premier-site-du-groupe-aux-etats-unis\/","title":{"rendered":"FITT inaugure son nouveau si\u00e8ge \u00e0 Anderson, premier site du Groupe aux \u00c9tats-Unis"},"content":{"rendered":"<p>Avec la traditionnelle coupure du ruban, FITT a inaugur\u00e9 son nouveau si\u00e8ge \u00e0 <strong>Anderson, dans l\u2019Indiana<\/strong> : le premier site du Groupe aux \u00c9tats-Unis et le quinzi\u00e8me au niveau mondial. L\u2019usine d\u00e9veloppera \u00e9galement des productions con\u00e7ues sur mesure pour le march\u00e9 am\u00e9ricain, consid\u00e9r\u00e9 par le Groupe comme une zone de croissance strat\u00e9gique et non comme un simple march\u00e9 d\u2019exportation.<\/p>\n<p>Lanc\u00e9 en 2023, le projet a permis de r\u00e9habiliter une <strong>zone industrielle de 120 000 m\u00b2 (ancien site General Motors)<\/strong> gr\u00e2ce \u00e0 d\u2019importants travaux de r\u00e9novation, sans consommation suppl\u00e9mentaire de sols. Ce choix, en ligne avec la strat\u00e9gie ESG du Groupe, a \u00e9t\u00e9 r\u00e9compens\u00e9 en ao\u00fbt dernier par le <strong>Racers Trust Award<\/strong> lors de la <em>National Brownfields Training Conference<\/em>.<\/p>\n<p>L\u2019investissement total a d\u00e9pass\u00e9 <strong>30 millions de dollars<\/strong> et le calendrier du business plan a \u00e9t\u00e9 respect\u00e9 : l\u2019usine est entr\u00e9e en activit\u00e9 fin 2024 avec deux lignes de production, auxquelles deux autres se sont ajout\u00e9es en 2025. D\u2019ici 2027, cinq lignes seront op\u00e9rationnelles avec environ 90 employ\u00e9s, et des travaux sont d\u00e9j\u00e0 pr\u00e9vus pour doubler la surface logistique.<\/p>\n<p>Le projet a \u00e9t\u00e9 rythm\u00e9 par plusieurs \u00e9tapes cl\u00e9s : du lancement officiel de la construction en octobre 2023, aux tests des lignes de production en Europe en juin 2024, suivis de leur exp\u00e9dition et installation aux \u00c9tats-Unis ; de la formation technique sur l\u2019extrusion en d\u00e9cembre 2024 \u2013 r\u00e9alis\u00e9e avec le soutien du partenaire fran\u00e7ais <strong>Polyvia<\/strong> \u2013 aux premi\u00e8res visites clients en 2025, qui ont permis de faire d\u00e9couvrir le nouveau site et d\u2019en appr\u00e9cier le potentiel et le professionnalisme.<\/p>\n<p>Les produits innovants de FITT sont pr\u00e9sents aux \u00c9tats-Unis depuis 2020, en particulier dans les secteurs du jardin et de l\u2019irrigation domestique. En 2024, le chiffre d\u2019affaires a d\u00e9pass\u00e9 <strong>37 millions de dollars<\/strong>, avec un objectif de plus de <strong>47 millions en 2025<\/strong>. La distribution couvre les principales enseignes de bricolage du pays \u2013 <em>The Home Depot, Walmart, Lowe\u2019s, Menards, Ace, Do It Best, True Value<\/em> \u2013 ainsi que l\u2019e-commerce via Amazon US.<\/p>\n<p><em>\u00ab Nous avons pr\u00e9par\u00e9 notre entr\u00e9e sur le march\u00e9 am\u00e9ricain avec le plus grand soin \u00bb,<\/em> d\u00e9clare <strong>Alessandro Mezzalira<\/strong>, CEO de FITT Group. <em>\u00ab Nous avons commenc\u00e9 en 2017 \u00e0 \u00e9tudier ce march\u00e9, ses dynamiques, les besoins des utilisateurs finaux, les concurrents et son potentiel, pour construire ce projet. La coupure du ruban d\u2019aujourd\u2019hui repr\u00e9sente la concr\u00e9tisation d\u2019une vision strat\u00e9gique de long terme et d\u2019un r\u00eave personnel qui a pris forme avec le temps. Une vision n\u00e9e de la conviction que le march\u00e9 am\u00e9ricain du jardinage est le plus grand au monde et m\u00e9rite une pr\u00e9sence directe, continue et structur\u00e9e. Avec ce si\u00e8ge outre-Atlantique, nous pouvons garantir aux clients am\u00e9ricains le m\u00eame niveau de service que FITT offre depuis plus de cinquante ans \u00e0 ses partenaires europ\u00e9ens. \u00bb<\/em><\/p>\n<p><em>\u00ab La d\u00e9cision de FITT d\u2019\u00e9tablir son si\u00e8ge am\u00e9ricain \u00e0 Anderson constitue \u00e0 la fois un avantage strat\u00e9gique et une victoire pour la communaut\u00e9 \u00bb,<\/em> ajoute <strong>Dave Eglinton<\/strong>, Pr\u00e9sident de FITT USA INC. <em>\u00ab En op\u00e9rant ici, FITT se rapproche de ses clients am\u00e9ricains, renfor\u00e7ant ainsi sa capacit\u00e9 \u00e0 innover et \u00e0 se d\u00e9velopper sur le plus grand march\u00e9 mondial du jardinage. En m\u00eame temps, cet investissement redonne vie \u00e0 un site historique, en cr\u00e9ant des emplois de qualit\u00e9 et de nouvelles opportunit\u00e9s pour la communaut\u00e9. \u00bb<\/em><\/p>\n<p>\u00catre aujourd\u2019hui op\u00e9rationnel aux \u00c9tats-Unis repr\u00e9sente pour FITT un <strong>avantage comp\u00e9titif<\/strong>, en coh\u00e9rence avec sa mission d\u2019allier <strong>croissance internationale, innovation responsable et proximit\u00e9 avec le client<\/strong>.<\/p>\n<div class='custom_gallery' data-module='gallery-modal'>\n<div class='outside-gallery-container row'>\n<div class='col-md-4 col-sm-6 btn-modal'>\n<div class='image-container' data-index='0'>\n<img decoding=\"async\" src=\"https:\/\/www.fitt.com\/wp-content\/uploads\/2025\/09\/FITT-USA-Ribbon-Cutting-1-scaled.jpg\"><\/div>\n<\/div>\n<div class='col-md-4 col-sm-6 btn-modal'>\n<div class='image-container' data-index='1'>\n<img decoding=\"async\" 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L\u2019usine d\u00e9veloppera \u00e9galement des productions con\u00e7ues sur mesure pour le march\u00e9 am\u00e9ricain, consid\u00e9r\u00e9 par le Groupe comme une zone de croissance strat\u00e9gique et non comme [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":22662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-22695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FITT inaugure son nouveau si\u00e8ge \u00e0 Anderson, premier site du Groupe aux \u00c9tats-Unis - FITT<\/title>\n<meta name=\"description\" content=\"Avec la traditionnelle coupure du ruban, FITT a inaugur\u00e9 son nouveau si\u00e8ge \u00e0 Anderson, dans l\u2019Indiana : le premier site du Groupe aux \u00c9tats-Unis et le quinzi\u00e8me au niveau mondial. 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