{"id":18697,"date":"2023-11-06T09:14:26","date_gmt":"2023-11-06T08:14:26","guid":{"rendered":"https:\/\/www.fitt.com\/?p=18697"},"modified":"2023-11-06T09:15:30","modified_gmt":"2023-11-06T08:15:30","slug":"fitt-lance-la-construction-de-son-usine-aux-etats-unis-cest-le-resultat-dune-vision-internationale-et-dune-action-locale","status":"publish","type":"post","link":"https:\/\/www.fitt.com\/fr\/news\/fitt-lance-la-construction-de-son-usine-aux-etats-unis-cest-le-resultat-dune-vision-internationale-et-dune-action-locale\/","title":{"rendered":"FITT lance la construction de son usine aux \u00c9tats-Unis : c\u2019est le r\u00e9sultat d\u2019une vision internationale et d\u2019une action locale"},"content":{"rendered":"<p>Le r\u00eave am\u00e9ricain de FITT a d\u00e9but\u00e9 en 2017 avec une \u00e9tude de march\u00e9, est devenu une strat\u00e9gie commerciale avec une <em>trading company<\/em> en 2020 et se transforme aujourd\u2019hui en un v\u00e9ritable plan industriel, qui conduira \u00e0 la r\u00e9alisation d\u2019une usine de production \u00e0 Anderson dans l\u2019Indiana.<\/p>\n<p>Le projet s\u2019appuie sur deux valeurs fondatrices et de plus en plus interconnect\u00e9es de l\u2019approche commerciale de FITT\u00a0: innovation et d\u00e9veloppement durable.<\/p>\n<p>La croissance constante du chiffre d\u2019affaires \u00e0 deux chiffres ne pouvait plus \u00eatre soutenue par la production en Italie\u00a0: l\u2019usine sur place permettra ainsi de r\u00e9duire l\u2019impact environnemental d\u00fb au transport des marchandises et de garantir un meilleur service \u00e0 la client\u00e8le.<br \/>\nFITT a ainsi choisi de <strong>r\u00e9g\u00e9n\u00e9rer un \u00ab\u00a0brownfield\u00a0\u00bb de 120\u00a0000 m<sup>2<\/sup><\/strong>, un site industriel abandonn\u00e9 ayant appartenu \u00e0 General Motors, en valorisant ses caract\u00e9ristiques et son emplacement g\u00e9ographique par le biais d\u2019interventions de r\u00e9habilitation sans artificialisation suppl\u00e9mentaire des terres.<\/p>\n<p>La c\u00e9r\u00e9monie de Ground Breaking, qui a marqu\u00e9 le d\u00e9but des travaux de construction de l\u2019usine, s\u2019est d\u00e9roul\u00e9e le 18 octobre dernier, en pr\u00e9sence du maire d\u2019Anderson et de plusieurs repr\u00e9sentants de l\u2019administration locale et de l&rsquo;\u00c9tat de l\u2019Indiana. Le chantier devrait se terminer en septembre 2024 et la production devrait d\u00e9marrer en octobre 2024. <strong>L&rsquo;investissement se monte \u00e0 environ 30 millions de USD et comptera \u00e0 plein r\u00e9gime 6 lignes de production et pr\u00e8s de 100 salari\u00e9s d\u2019ici 2028<\/strong>.<\/p>\n<p>L\u2019arriv\u00e9e de FITT aux \u00c9tats-Unis remonte \u00e0 2020 et le succ\u00e8s commercial de son offre pour l\u2019univers du jardinage est d\u00fb au fait que le march\u00e9 am\u00e9ricain s\u2019est av\u00e9r\u00e9 \u00eatre de plus en plus r\u00e9ceptif \u00e0 des solutions innovantes pour l\u2019arrosage domestique, qui, \u00e0 parit\u00e9 de performances, sachent conjuguer des instances concr\u00e8tes de d\u00e9veloppement durable. <strong>FITT Force<\/strong>, que l\u2019Europe conna\u00eet d\u00e9j\u00e0 comme le <strong>premier produit neutre en carbone dans l\u2019univers de l\u2019arrosage, <\/strong>a \u00e9t\u00e9 mis au point selon des lignes directrices d\u2019\u00e9coconception (performance, circularit\u00e9 et r\u00e9duction). Dans sa version sp\u00e9cialement \u00e9tudi\u00e9e pour le march\u00e9 am\u00e9ricain (avec des raccords en aluminium \u00e0 hautes performances), il est vite devenu le produit de pointe aupr\u00e8s des distributeurs d\u2019outre-Atlantique et nous a beaucoup aid\u00e9 \u00e0 gagner des parts de march\u00e9.<\/p>\n<p>En effet, <strong>FITT Force<\/strong> <strong>est distribu\u00e9 dans les principales cha\u00eenes de magasins de bricolage<\/strong> du pays, telles que<strong> The Home Depot<\/strong>, <strong>Walmart<\/strong>, <strong>Ace<\/strong>, <strong>Do It Best<\/strong>, <strong>Target<\/strong>, et m\u00eame sur le canal num\u00e9rique <strong>Amazon US<\/strong> du Groupe.<\/p>\n<p>\u00ab\u00a0<em>Pour FITT, le \u201cd\u00e9barquement\u201d aux \u00c9tats-Unis est issu d\u2019une vision strat\u00e9gique \u00e0 long terme<\/em>\u00a0\u00bb, d\u00e9clare Alessandro Mezzalira, PDG de FITT Group. \u00ab\u00a0<em>Nous avons commenc\u00e9 en 2017 \u00e0 \u00e9tudier le march\u00e9 et ses dynamiques, les exigences de l\u2019utilisateur final, les concurrents et le potentiel, en construisant ce projet sur de solides bases. Nous nous sommes rapidement rendus compte que le march\u00e9 am\u00e9ricain poss\u00e8de des dimensions et des caract\u00e9ristiques tr\u00e8s particuli\u00e8res, qui n\u00e9cessitent une pr\u00e9sence sur le territoire que l\u2019actuelle trading company ne peut avoir.<\/em> <em>Un centre de production outre-Atlantique nous permettrait de garantir le service \u00e0 la client\u00e8le que FITT sait offrir \u00e0 ses partenaires europ\u00e9ens depuis plus de cinquante ans\u00a0<\/em>\u00bb.<\/p>\n<p><iframe loading=\"lazy\" id=\"zgoos\" src=\"https:\/\/fitt-cdn.thron.com\/shared\/plugins\/embed\/current\/fitt\/fccd81f9-a9ac-46c2-84e9-fec8463a2630\/wjdqtz\" width=\"1200\" height=\"800\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span>\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le r\u00eave am\u00e9ricain de FITT a d\u00e9but\u00e9 en 2017 avec une \u00e9tude de march\u00e9, est devenu une strat\u00e9gie commerciale avec une trading company en 2020 et se transforme aujourd\u2019hui en un v\u00e9ritable plan industriel, qui conduira \u00e0 la r\u00e9alisation d\u2019une usine de production \u00e0 Anderson dans l\u2019Indiana. Le projet s\u2019appuie sur deux valeurs fondatrices et [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":18690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-18697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>FITT lance la construction de son usine aux \u00c9tats-Unis : c\u2019est le r\u00e9sultat d\u2019une vision internationale et d\u2019une action locale - FITT<\/title>\n<meta name=\"description\" content=\"Le r\u00eave am\u00e9ricain de FITT a d\u00e9but\u00e9 en 2017 avec une \u00e9tude de march\u00e9, est devenu une strat\u00e9gie commerciale avec une trading company en 2020 et se transforme 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