{"id":15019,"date":"2018-09-01T17:53:17","date_gmt":"2018-09-01T15:53:17","guid":{"rendered":"https:\/\/www.fitt.com\/news\/lo-spot-del-tubo-estensibile-yoyo-al-concorso-les-palmes-de-promojardin-di-parigi\/"},"modified":"2022-08-08T11:52:19","modified_gmt":"2022-08-08T09:52:19","slug":"le-spot-publicitaire-du-tuyau-extensible-yoyo-au-concours-les-palmes-de-promojardin-de-paris","status":"publish","type":"post","link":"https:\/\/www.fitt.com\/fr\/news\/le-spot-publicitaire-du-tuyau-extensible-yoyo-au-concours-les-palmes-de-promojardin-de-paris\/","title":{"rendered":"Le spot publicitaire du tuyau extensible YOYO au concours \u00ab Les Palmes de Promojardin \u00bb de Paris"},"content":{"rendered":"<div class='custom_gallery' data-module='gallery-modal'>\n<div class='outside-gallery-container row'>\n<div class='col-md-4 col-sm-6 btn-modal'>\n<div class='image-container' data-index='0'>\n<img decoding=\"async\" src=\"https:\/\/www.fitt.com\/wp-content\/uploads\/2018\/09\/FireShot-Capture-1-Palmes-de-Promo_-http___lespalmesdepromojardin.com_email_EPR181-20180104.html-1.png\"><\/div>\n<\/div>\n<\/div>\n\n      <div class=\"ud_modal modal-js js_gallery\">\n        <div class=\"box\">\n          <div class=\"btn-close\">\n            <span class=\"icon-close\">\n              <svg viewBox=\"0 0 27 27\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <rect id=\"rect-1\" x=\"2.25146\" y=\"0.129944\" width=\"35\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.25146 0.129944)\"\/>\n                <rect id=\"rect-2\" width=\"35\" height=\"3\" rx=\"1.5\" transform=\"matrix(-0.707107 0.707107 0.707107 0.707107 24.8135 0.0649719)\"\/>\n              <\/svg>\n            <\/span>\n          <\/div>\n          <div class=\"content mx-md-n32\">\n            <div class=\"slider\">\n              <div class=\"swiper-wrapper\">\n                <div class='swiper-slide'>\n<img decoding=\"async\" src=\"https:\/\/www.fitt.com\/wp-content\/uploads\/2018\/09\/FireShot-Capture-1-Palmes-de-Promo_-http___lespalmesdepromojardin.com_email_EPR181-20180104.html-1.png\"><\/div>\n\n              <\/div>\n            <\/div>\n          <\/div>\n\n          <div class=\"ud_slider__nav--prev\">\n            <svg fill=\"none\" height=\"20\" viewBox=\"0 0 14 20\" width=\"14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"m12.9706 9.20759c.52.40031.52 1.18451 0 1.58481l-10.8606 8.3605c-.65757.5062-1.609999.0375-1.609999-.7924l-.000001-16.72102c0-.829843.95243-1.298607 1.60999-.79241z\" fill=\"#000\"><\/path>\n            <\/svg>\n          <\/div>\n          <div class=\"ud_slider__nav--next\">\n            <svg fill=\"none\" height=\"20\" viewBox=\"0 0 14 20\" width=\"14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"m12.9706 9.20759c.52.40031.52 1.18451 0 1.58481l-10.8606 8.3605c-.65757.5062-1.609999.0375-1.609999-.7924l-.000001-16.72102c0-.829843.95243-1.298607 1.60999-.79241z\" fill=\"#000\"><\/path>\n            <\/svg>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n<p>\u00ab\u00a0<\/p>\n<p>Le&nbsp;<b>5<\/b><strong>&nbsp;fr\u00e9vier 2018<\/strong>, FITT participera avec son&nbsp;<strong>spot publicitaire en langue fran\u00e7aise&nbsp;<\/strong><a href=\"\"https:\/\/youtu.be\/d5gcv6V5B-c\"\">\u00ab&nbsp;YOYO g\u00e9nial et irr\u00e9sistible&nbsp;\u00bb<\/a>&nbsp;au grand oral de l\u2019\u00e9v\u00e9nement parisien&nbsp;<a href=\"\"http:\/\/www.promojardin.com\/conferences-et-evenements\/palmes-de-promojardin\/les-palmes-de-promojardin-4\/\"\"><strong>\u00ab&nbsp;Les Palmes de Promojardin&nbsp;\u00bb<\/strong><\/a>, qui se d\u00e9roulera dans les locaux de la&nbsp;<strong>Soci\u00e9t\u00e9 Nationale d\u2019Horticulture de France<\/strong>, rendez-vous d\u00e9di\u00e9 \u00e0 la communication dans les secteurs du jardinage et des animaux de compagnie.<\/p>\n<p>\u00c0 l\u2019occasion de cette seconde \u00e9dition du troph\u00e9e, les entreprises participantes se d\u00e9fieront dans&nbsp;<strong>cinq cat\u00e9gories diff\u00e9rentes<\/strong>&nbsp;: communication grands m\u00e9dias, communication Internet, digitale et r\u00e9seaux sociaux, communication en magasin, \u00e9v\u00e9nements et innovation.<\/p>\n<p><strong>FITT concourra&nbsp;<\/strong>&nbsp;dans la&nbsp;<strong>cat\u00e9gorie communication grands m\u00e9dias,&nbsp;<\/strong>institu\u00e9e pour r\u00e9compenser les campagnes t\u00e9l\u00e9vis\u00e9es et radiophoniques.<\/p>\n<p>Les&nbsp;<strong>crit\u00e8res d\u2019\u00e9valuation<\/strong>&nbsp;adopt\u00e9s par le jury se concentreront sur le niveau d\u2019innovation de la campagne, la qualit\u00e9 de la communication, l\u2019impact m\u00e9diatique et l\u2019originalit\u00e9 de l\u2019approche.<\/p>\n<p>L\u2019initiative est n\u00e9e du d\u00e9sir de r\u00e9unir les principaux acteurs de l\u2019\u00e9cosyst\u00e8me du jardinage et des animaux domestiques. FITT tentera de d\u00e9crocher le titre avec le produit&nbsp;<strong>phare de sa division Garden, c\u2019est \u00e0 dire YOYO,<\/strong>&nbsp;le syst\u00e8me d\u2019arrosage et de lavage l\u00e9ger, compact et pr\u00eat \u00e0 l\u2019emploi.<\/p>\n<p>\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u00a0 Le&nbsp;5&nbsp;fr\u00e9vier 2018, FITT participera avec son&nbsp;spot publicitaire en langue fran\u00e7aise&nbsp;\u00ab&nbsp;YOYO g\u00e9nial et irr\u00e9sistible&nbsp;\u00bb&nbsp;au grand oral de l\u2019\u00e9v\u00e9nement parisien&nbsp;\u00ab&nbsp;Les Palmes de Promojardin&nbsp;\u00bb, qui se d\u00e9roulera dans les locaux de la&nbsp;Soci\u00e9t\u00e9 Nationale d\u2019Horticulture de France, rendez-vous d\u00e9di\u00e9 \u00e0 la communication dans les secteurs du jardinage et des animaux de compagnie. \u00c0 l\u2019occasion de cette seconde \u00e9dition [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13665,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[364],"tags":[],"class_list":["post-15019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v27.3) - 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