{"id":20436,"date":"2024-05-15T10:57:32","date_gmt":"2024-05-15T08:57:32","guid":{"rendered":"https:\/\/www.fitt.com\/?p=20436"},"modified":"2024-05-15T10:57:35","modified_gmt":"2024-05-15T08:57:35","slug":"take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales","status":"publish","type":"post","link":"https:\/\/www.fitt.com\/es\/news\/take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales\/","title":{"rendered":"\u201cTake care of tomorrow\u201d: la nueva campa\u00f1a de FITT para los consumidores finales"},"content":{"rendered":"<p>FITT lanza la nueva campa\u00f1a \u201c<strong><em>Take care of tomorrow<\/em><\/strong>\u201d para hablar a los usuarios finales y vehicular los valores que cimientan su modo de hacer empresa: innovaci\u00f3n, sostenibilidad, fiabilidad y atenci\u00f3n al futuro.<\/p>\n<p>Elemento distintivo de la campa\u00f1a es el <strong>v\u00eddeo emocional<\/strong>, el primero de su g\u00e9nero para FITT, que transmite el mensaje \u201c<em>Take care of tomorrow<\/em>\u201d de manera potente y conmovedora.<\/p>\n<p>El v\u00eddeo trata sobre la pasi\u00f3n por la jardiner\u00eda y el valor del cuidado transmitidos de generaci\u00f3n en generaci\u00f3n. El hilo conductor de la campa\u00f1a es la manguera NTS Lime presente durante toda la historia: desde que la protagonista es una ni\u00f1a y la desempaqueta con su abuela hasta que, ya adulta, encuentra la misma manguera y, con su hijo, la repara y as\u00ed le da una nueva vida.<\/p>\n<p>Al igual que los actores se someten a sesiones de maquillaje para simular el envejecimiento, tambi\u00e9n FITT NTS Lime se ha sometido a un proceso abrasivo artificial capaz de transmitir el paso del tiempo y el desgaste. Las mangueras FITT NTS est\u00e1n garantizadas durante 30 a\u00f1os.<\/p>\n<p>La<strong> banda sonora<\/strong>, compuesta especialmente para el v\u00eddeo, refuerza ulteriormente el mensaje de la campa\u00f1a: la melod\u00eda en franc\u00e9s se centra en el cuidado, el agua, el afecto y la memoria.<\/p>\n<p>\u201c<em>Take care of tomorrow<\/em>\u201d es la campa\u00f1a de FITT que genera una doble <strong>conciencia: <\/strong>por un lado, la de una empresa fiable, con una fuerte tradici\u00f3n a sus espaldas y, al mismo tiempo, con la mirada puesta en el futuro; por otro, la de del usuario final, que puede cuidar el ma\u00f1ana con unas elecciones cada vez m\u00e1s espec\u00edficas e informadas.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/5F2fAz9jHrw?si=pxFgNlh9sYfSP1pm\" width=\"100%\" height=\"560px\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FITT lanza la nueva campa\u00f1a \u201cTake care of tomorrow\u201d para hablar a los usuarios finales y vehicular los valores que cimientan su modo de hacer empresa: innovaci\u00f3n, sostenibilidad, fiabilidad y atenci\u00f3n al futuro. Elemento distintivo de la campa\u00f1a es el v\u00eddeo emocional, el primero de su g\u00e9nero para FITT, que transmite el mensaje \u201cTake care [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":20429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[378],"tags":[],"class_list":["post-20436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-garden-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u201cTake care of tomorrow\u201d: la nueva campa\u00f1a de FITT para los consumidores finales - FITT<\/title>\n<meta name=\"description\" content=\"FITT lanza la nueva campa\u00f1a \u201cTake care of tomorrow\u201d para hablar a los usuarios finales y vehicular los valores que cimientan su modo de hacer empresa: innovaci\u00f3n, sostenibilidad, fiabilidad y atenci\u00f3n al futuro.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fitt.com\/es\/news\/take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cTake care of tomorrow\u201d: la nueva campa\u00f1a de FITT para los consumidores finales\" \/>\n<meta property=\"og:description\" content=\"FITT lanza la nueva campa\u00f1a \u201cTake care of tomorrow\u201d para hablar a los usuarios finales y vehicular los valores que cimientan su modo de hacer empresa: innovaci\u00f3n, sostenibilidad, fiabilidad y atenci\u00f3n al futuro.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fitt.com\/es\/news\/take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales\/\" \/>\n<meta property=\"og:site_name\" content=\"FITT\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-15T08:57:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-15T08:57:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fitt.com\/wp-content\/uploads\/2024\/05\/take-care-1200x456-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"456\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"digital-team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"digital-team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.fitt.com\\\/es\\\/news\\\/take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fitt.com\\\/es\\\/news\\\/take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales\\\/\"},\"author\":{\"name\":\"digital-team\",\"@id\":\"https:\\\/\\\/www.fitt.com\\\/es\\\/#\\\/schema\\\/person\\\/dcf4ccbfb4c9980e6a3babe2db2acb48\"},\"headline\":\"\u201cTake care of tomorrow\u201d: la nueva campa\u00f1a de FITT para los consumidores finales\",\"datePublished\":\"2024-05-15T08:57:32+00:00\",\"dateModified\":\"2024-05-15T08:57:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.fitt.com\\\/es\\\/news\\\/take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales\\\/\"},\"wordCount\":307,\"publisher\":{\"@id\":\"https:\\\/\\\/www.fitt.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fitt.com\\\/es\\\/news\\\/take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fitt.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/take-care-1200x456-1.png\",\"articleSection\":[\"Garden\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.fitt.com\\\/es\\\/news\\\/take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales\\\/\",\"url\":\"https:\\\/\\\/www.fitt.com\\\/es\\\/news\\\/take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales\\\/\",\"name\":\"\u201cTake care of tomorrow\u201d: la nueva campa\u00f1a de FITT para los consumidores finales - FITT\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fitt.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.fitt.com\\\/es\\\/news\\\/take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fitt.com\\\/es\\\/news\\\/take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fitt.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/take-care-1200x456-1.png\",\"datePublished\":\"2024-05-15T08:57:32+00:00\",\"dateModified\":\"2024-05-15T08:57:35+00:00\",\"description\":\"FITT lanza la nueva campa\u00f1a \u201cTake care of tomorrow\u201d para hablar a los usuarios finales y vehicular los valores que cimientan su modo de hacer empresa: innovaci\u00f3n, sostenibilidad, fiabilidad y atenci\u00f3n al futuro.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.fitt.com\\\/es\\\/news\\\/take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.fitt.com\\\/es\\\/news\\\/take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.fitt.com\\\/es\\\/news\\\/take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.fitt.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/take-care-1200x456-1.png\",\"contentUrl\":\"https:\\\/\\\/www.fitt.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/take-care-1200x456-1.png\",\"width\":1200,\"height\":456},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.fitt.com\\\/es\\\/news\\\/take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.fitt.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u201cTake care of tomorrow\u201d: la nueva campa\u00f1a de FITT para los consumidores finales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.fitt.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.fitt.com\\\/es\\\/\",\"name\":\"FITT\",\"description\":\"FITT Spa\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.fitt.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.fitt.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.fitt.com\\\/es\\\/#organization\",\"name\":\"Fitt SPA\",\"url\":\"https:\\\/\\\/www.fitt.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.fitt.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.fitt.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/logo-light.png\",\"contentUrl\":\"https:\\\/\\\/www.fitt.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/logo-light.png\",\"width\":827,\"height\":508,\"caption\":\"Fitt SPA\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fitt.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.fitt.com\\\/es\\\/#\\\/schema\\\/person\\\/dcf4ccbfb4c9980e6a3babe2db2acb48\",\"name\":\"digital-team\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u201cTake care of tomorrow\u201d: la nueva campa\u00f1a de FITT para los consumidores finales - FITT","description":"FITT lanza la nueva campa\u00f1a \u201cTake care of tomorrow\u201d para hablar a los usuarios finales y vehicular los valores que cimientan su modo de hacer empresa: innovaci\u00f3n, sostenibilidad, fiabilidad y atenci\u00f3n al futuro.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fitt.com\/es\/news\/take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales\/","og_locale":"es_ES","og_type":"article","og_title":"\u201cTake care of tomorrow\u201d: la nueva campa\u00f1a de FITT para los consumidores finales","og_description":"FITT lanza la nueva campa\u00f1a \u201cTake care of tomorrow\u201d para hablar a los usuarios finales y vehicular los valores que cimientan su modo de hacer empresa: innovaci\u00f3n, sostenibilidad, fiabilidad y atenci\u00f3n al futuro.","og_url":"https:\/\/www.fitt.com\/es\/news\/take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales\/","og_site_name":"FITT","article_published_time":"2024-05-15T08:57:32+00:00","article_modified_time":"2024-05-15T08:57:35+00:00","og_image":[{"width":1200,"height":456,"url":"https:\/\/www.fitt.com\/wp-content\/uploads\/2024\/05\/take-care-1200x456-1.png","type":"image\/png"}],"author":"digital-team","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"digital-team","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.fitt.com\/es\/news\/take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales\/#article","isPartOf":{"@id":"https:\/\/www.fitt.com\/es\/news\/take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales\/"},"author":{"name":"digital-team","@id":"https:\/\/www.fitt.com\/es\/#\/schema\/person\/dcf4ccbfb4c9980e6a3babe2db2acb48"},"headline":"\u201cTake care of tomorrow\u201d: la nueva campa\u00f1a de FITT para los consumidores finales","datePublished":"2024-05-15T08:57:32+00:00","dateModified":"2024-05-15T08:57:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.fitt.com\/es\/news\/take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales\/"},"wordCount":307,"publisher":{"@id":"https:\/\/www.fitt.com\/es\/#organization"},"image":{"@id":"https:\/\/www.fitt.com\/es\/news\/take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fitt.com\/wp-content\/uploads\/2024\/05\/take-care-1200x456-1.png","articleSection":["Garden"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.fitt.com\/es\/news\/take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales\/","url":"https:\/\/www.fitt.com\/es\/news\/take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales\/","name":"\u201cTake care of tomorrow\u201d: la nueva campa\u00f1a de FITT para los consumidores finales - FITT","isPartOf":{"@id":"https:\/\/www.fitt.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fitt.com\/es\/news\/take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales\/#primaryimage"},"image":{"@id":"https:\/\/www.fitt.com\/es\/news\/take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fitt.com\/wp-content\/uploads\/2024\/05\/take-care-1200x456-1.png","datePublished":"2024-05-15T08:57:32+00:00","dateModified":"2024-05-15T08:57:35+00:00","description":"FITT lanza la nueva campa\u00f1a \u201cTake care of tomorrow\u201d para hablar a los usuarios finales y vehicular los valores que cimientan su modo de hacer empresa: innovaci\u00f3n, sostenibilidad, fiabilidad y atenci\u00f3n al futuro.","breadcrumb":{"@id":"https:\/\/www.fitt.com\/es\/news\/take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fitt.com\/es\/news\/take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.fitt.com\/es\/news\/take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales\/#primaryimage","url":"https:\/\/www.fitt.com\/wp-content\/uploads\/2024\/05\/take-care-1200x456-1.png","contentUrl":"https:\/\/www.fitt.com\/wp-content\/uploads\/2024\/05\/take-care-1200x456-1.png","width":1200,"height":456},{"@type":"BreadcrumbList","@id":"https:\/\/www.fitt.com\/es\/news\/take-care-of-tomorrow-la-nueva-campana-de-fitt-para-los-consumidores-finales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fitt.com\/es\/"},{"@type":"ListItem","position":2,"name":"\u201cTake care of tomorrow\u201d: la nueva campa\u00f1a de FITT para los consumidores finales"}]},{"@type":"WebSite","@id":"https:\/\/www.fitt.com\/es\/#website","url":"https:\/\/www.fitt.com\/es\/","name":"FITT","description":"FITT Spa","publisher":{"@id":"https:\/\/www.fitt.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fitt.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.fitt.com\/es\/#organization","name":"Fitt SPA","url":"https:\/\/www.fitt.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.fitt.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.fitt.com\/wp-content\/uploads\/2022\/05\/logo-light.png","contentUrl":"https:\/\/www.fitt.com\/wp-content\/uploads\/2022\/05\/logo-light.png","width":827,"height":508,"caption":"Fitt SPA"},"image":{"@id":"https:\/\/www.fitt.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.fitt.com\/es\/#\/schema\/person\/dcf4ccbfb4c9980e6a3babe2db2acb48","name":"digital-team"}]}},"_links":{"self":[{"href":"https:\/\/www.fitt.com\/es\/wp-json\/wp\/v2\/posts\/20436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fitt.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fitt.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fitt.com\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fitt.com\/es\/wp-json\/wp\/v2\/comments?post=20436"}],"version-history":[{"count":1,"href":"https:\/\/www.fitt.com\/es\/wp-json\/wp\/v2\/posts\/20436\/revisions"}],"predecessor-version":[{"id":20438,"href":"https:\/\/www.fitt.com\/es\/wp-json\/wp\/v2\/posts\/20436\/revisions\/20438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fitt.com\/es\/wp-json\/wp\/v2\/media\/20429"}],"wp:attachment":[{"href":"https:\/\/www.fitt.com\/es\/wp-json\/wp\/v2\/media?parent=20436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fitt.com\/es\/wp-json\/wp\/v2\/categories?post=20436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fitt.com\/es\/wp-json\/wp\/v2\/tags?post=20436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}