{"id":15185,"date":"2018-06-11T00:00:00","date_gmt":"2018-06-10T22:00:00","guid":{"rendered":"https:\/\/www.fitt.com\/news\/il-gruppo-fitt-e-interplast-annunciano-il-processo-di-rebranding\/"},"modified":"2022-08-09T09:58:01","modified_gmt":"2022-08-09T07:58:01","slug":"el-grupo-fitt-e-interplast-anuncian-su-proceso-de-rebranding","status":"publish","type":"post","link":"https:\/\/www.fitt.com\/es\/news\/el-grupo-fitt-e-interplast-anuncian-su-proceso-de-rebranding\/","title":{"rendered":"El Grupo FITT e Interplast anuncian su proceso de rebranding"},"content":{"rendered":"<p>\u00ab<\/p>\n<p>En el marco de la estrategia de desarrollo y consolidaci\u00f3n de la propia marca y de implementaci\u00f3n de la visi\u00f3n del grupo que apuesta por la creaci\u00f3n de una marca monol\u00edtica,&nbsp;<strong>FITT<\/strong>&nbsp;refuerza su ofensiva en el mercado del bricolaje, la construcci\u00f3n y la piscina en Francia inaugurando un plan estructurado no solo para la transici\u00f3n de la marca, sino tambi\u00e9n para la completa integraci\u00f3n de su filial&nbsp;<strong>Interplast<\/strong>&nbsp;en el grupo.<\/p>\n<p>Desde su creaci\u00f3n en 1980, la marca Interplast, l\u00edder del mercado, siempre ha colaborado con el grupo italiano, incluso antes de su adquisici\u00f3n en 2006. Gracias a este proceso, FITT podr\u00e1 disfrutar de la gran notoriedad de la marca Interplast en los mercados franc\u00f3fonos; mientras que Interplast podr\u00e1 presentarse en el mercado como una empresa de fabricaci\u00f3n con cincuenta a\u00f1os de experiencia industrial, apoyada por la fuerza log\u00edstica de un grupo internacional, por un equipo de investigaci\u00f3n dedicado al desarrollo de productos nuevos y por un equipo comprometido con el desarrollo de la marca a trav\u00e9s de proyectos de comunicaci\u00f3n innovadores.<\/p>\n<p><strong>Alessandro Mezzalira<\/strong>, CEO del Grupo FITT, afirm\u00f3: \u201c<em>Nos complace anunciar la puesta en marcha de la primera fase de este plan que permitir\u00e1 a la marca FITT desarrollar una buena cuota de mercado en este sector en Francia (y en los pa\u00edses franc\u00f3fonos) y reforzar la imagen de marca. Se trata de un paso fundamental en la prosecuci\u00f3n de nuestra visi\u00f3n corporativa<\/em>\u201c.<\/p>\n<p><strong>St\u00e9phane Rey<\/strong>, CEO de Interplast, declar\u00f3: \u201c<em>Estamos encantados de participar en el desarrollo de la marca FITT en el mercado franc\u00e9s. Durante casi 40 a\u00f1os, siempre nos hemos centrado en lo esencial: la satisfacci\u00f3n del cliente, y es con el m\u00e1ximo respeto de los usuarios de nuestros productos como vamos a aplicar esta estrategia<\/em>\u201c.<\/p>\n<p>\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab En el marco de la estrategia de desarrollo y consolidaci\u00f3n de la propia marca y de implementaci\u00f3n de la visi\u00f3n del grupo que apuesta por la creaci\u00f3n de una marca monol\u00edtica,&nbsp;FITT&nbsp;refuerza su ofensiva en el mercado del bricolaje, la construcci\u00f3n y la piscina en Francia inaugurando un plan estructurado no solo para la transici\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12287,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[363],"tags":[],"class_list":["post-15185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v27.3) - 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