{"id":15178,"date":"2019-02-25T00:00:00","date_gmt":"2019-02-24T23:00:00","guid":{"rendered":"https:\/\/www.fitt.com\/news\/fitt-inaugura-il-2019-con-le-shop-diretto-di-yoyo\/"},"modified":"2022-08-09T09:46:17","modified_gmt":"2022-08-09T07:46:17","slug":"fitt-inaugura-el-2019-con-el-e-shop-directo-de-yoyo","status":"publish","type":"post","link":"https:\/\/www.fitt.com\/es\/news\/fitt-inaugura-el-2019-con-el-e-shop-directo-de-yoyo\/","title":{"rendered":"FITT inaugura el 2019 con el e-shop directo de YOYO"},"content":{"rendered":"<p>\u00ab<\/p>\n<p>FITT, grupo especializado en la realizaci\u00f3n de sistema completos de material termopl\u00e1stico para el paso de fluidos, inaugura el 2019, a\u00f1o de su 50\u00b0 aniversario, lanzando <strong>el e-shop directo de YOYO&nbsp;<\/strong>(<strong><a href=\"\"https:\/\/yoyo.fitt.com\/\"\">https:\/\/yoyo.fitt.com\/<\/a><\/strong>), realizado en colaboraci\u00f3n con <a href=\"\"https:\/\/www.alkemy.com\/es\/\"\"><strong>Alkemy<\/strong><\/a>, empresa especializada en la innovaci\u00f3n del modelo de negocios de grandes y medianas empresas y que desde el 5 de diciembre de 2017 cotiza en el mercado AIM de Bolsa Italiana (ticker: ALK).<\/p>\n<p>La&nbsp;<strong>creaci\u00f3n del e-commerce<\/strong>&nbsp;est\u00e1 muy <strong>relacionada con el cambio de paso que el grupo ha iniciado en el 2016<\/strong>&nbsp;y tiene entre sus columnas portantes <strong>centralidad del cliente final<\/strong>, examinando no solo las necesidades relativas al producto, sino tambi\u00e9n los cambios de h\u00e1bitos de compra y una importante presencia digital gracias a la cual establecer un di\u00e1logo continuo con los usuarios finales.<\/p>\n<p><strong>Alessandro Mezzalira, CEO de&nbsp;<\/strong><a href=\"\"https:\/\/www.fitt.com\/\"\"><strong>FITT<\/strong><\/a>, afirma: \u00ab<em>La compra en l\u00ednea es un aspecto muy importante de la transformaci\u00f3n digital que est\u00e1 cambiando el modo de ver y de interactuar con los aficionados y con la distribuci\u00f3n. Queremos gestionar este cambio y no sufrirlo: por esta raz\u00f3n a\u00f1adimos a los canales de venta tradicionales tambi\u00e9n nuestro comercio electr\u00f3nico, dando vida a una estrategia multicanal que no crea conflictos, sino sinergia. El objetivo es ofrecer a nuestros usuarios finales una experiencia completa, entrando en contacto con ellos para saber c\u00f3mo satisfacerles completamente<\/em>\u00bb.<\/p>\n<p>FITT demuestra una vez m\u00e1s que sabe&nbsp;<strong>anticiparse al mercado y a los competidores<\/strong>, iniciando el e-commerce de YOYO, primera tienda en l\u00ednea dedicada exclusivamente a una manguera de jardiner\u00eda.<\/p>\n<p>\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab FITT, grupo especializado en la realizaci\u00f3n de sistema completos de material termopl\u00e1stico para el paso de fluidos, inaugura el 2019, a\u00f1o de su 50\u00b0 aniversario, lanzando el e-shop directo de YOYO&nbsp;(https:\/\/yoyo.fitt.com\/), realizado en colaboraci\u00f3n con Alkemy, empresa especializada en la innovaci\u00f3n del modelo de negocios de grandes y medianas empresas y que desde el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12183,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[378,363],"tags":[],"class_list":["post-15178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-garden-es","category-news-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v27.3) - 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